Here at Friendly Rooster, we have an initiative called Share Your Love of Shoes®, which gives shoes to babies in need, thanks to our partnership with Tip Toey Joey.
When mentioned, people say something along the lines of, “Oh yeah, that’s like [insert big, philanthropic shoe company]” We do give shoes to children in need, but that is where the similarities stop.
So how is Friendly Rooster different? Here are a few things we are advocates for:
- helping at-risk children here in our own country, the United States
- pairing with national organizations that are already making a difference; no need to reinvent the wheel
- giving quality footwear to help beginning walkers take their next steps (Our shoes look good and are developmentally healthy for children's feet with natural materials and adjustable fastenings)
Maybe we will grow in the future to donate to other charities or expand our product base, but for now, keeping it close to home is good enough for us :)