What's Next for the Rooster?

Friendly Rooster is having a banner year! 2014 has been good to us and we are so thankful for everyone's patronage and and support.

If you are at all familiar with our brand, you know that our mission is to provide cute shoes with a purpose. The Share Your Love of Shoes™initiative is our way to give back and our main brand, Tip Toey Joey, does this by giving a pair of shoes to an American child born into poverty for every pair sold. We have other brands represented on the site, but are hoping to partner with more charitable brands in 2015.

After some research, we've uncovered a few brands that could work well with the Friendly Rooster vision; RileyRoos, Pedoodles, and Kepner Scott. All of them give back in some way and we are in the exploration phase. Do you have any personal experience with any of these brands? We'd love your feedback.

Below is a poll for you to express your interest in what's next for Friendly Rooster. Click on the active brand links above and let us know your thoughts!

Use Wufoo templates to make your own HTML forms.

But Their Feet Grow So Quickly!

Why invest in good shoes for your children, right? Their feet grow like weeds and they play rough. Well that’s precisely why they should have shoes of quality. 

Never mind the cute factor in our shoes, Friendly Rooster is more than just looks. We all want our children to have cute shoes, but we also want shoes that are developmentally good for their feet. 

Some facts about children’s foot health:

• Critical foot development years happen from infancy through the toddler years
• A shoe that is too rigid or too tight can change the shape of your child’s foot
• Around 70% of foot problems come from wearing the wrong footwear
• A child’s feet grow in spurts and often require new shoes every 3 to 4 months

And what does a doctor say have to say about it all? Let’s hear from Dr. Pamela Johnson, a pediatrician in Charlotte, NC. 

“Once a baby starts pulling up, that’s a great place to start introducing shoes. In the past, hard-soled shoes were recommended, but studies show that flexible soles are better for the feet and aiding in walking. Have your children's feet measured because they grow so fast. Ill-fitting shoes can do more harm than good and don’t forget to consult your physician if you have questions or concerns.”

Also, check out what the American Podiatric Medical Association says about buying children's footwear here. 

*Opinions expressed in this blog post are unique and may differ from others. Consult your physician on what is best for your child*

Share Your Love of Shoes®, But Why?

Here at Friendly Rooster, we have an initiative called Share Your Love of Shoes®, which gives shoes to babies in need, thanks to our partnership with Tip Toey Joey.

When mentioned, people say something along the lines of, “Oh yeah, that’s like [insert big, philanthropic shoe company]” We do give shoes to children in need, but that is where the similarities stop. 

So how is Friendly Rooster different? Here are a few things we are advocates for:

• helping at-risk children here in our own country, the United States
• pairing with national organizations that are already making a difference; no need to reinvent the wheel
• giving quality footwear to help beginning walkers take their next steps (Our shoes look good and are developmentally healthy for children's feet with natural materials and adjustable fastenings)

The two charities we work with currently are Room To Grow and My Stuff Bags Foundation. Check them out and you'll get a better idea of what they are all about. 

Maybe we will grow in the future to donate to other charities or expand our product base, but for now, keeping it close to home is good enough for us :)

Summer Happenings!

There has been so much going on here at Friendly Rooster and we are so excited to share our happenings with you!

www.friendlyrooster.com is all new and was recently relaunched on a different platform, giving you more user-friendly options:

• search by size, brand, etc
• pin items to Pinterest boards
• access the blog from the site

Let us know how you like it! 

We sent 120 pairs of shoes to our partner charity, Room to Grow, to help support low-income families by providing supplies for a healthy upbringing. Giving back is what we're all about here at Friendly Rooster! 

  

Friendly Rooster now has an Instagram!

Follow us and tag your little ones in their shoes using @friendly_rooster and #friendlyrooster

Help us grow and spread the word!

July Coupon Code: JULY15
Good for 15% off your purchase through 7/31/14