Who says yellow is for cowards???

This season, color continues to play an important role in footwear.  And the color that has risen to the top this spring at www.friendlyrooster.com is a bright, sunny yellow.  And is it any wonder why?  Who doesn't want to see their baby girl in a sundress and yellow sandals from Tip Toey Joey?!?!

Or this hat from Appaman with a cute tee, shorts and flip flops...

Even Malia gets in on the action with her yellow Jefferson kicks from Native

Yellow is a fantastic color, and you should definitely not be afraid to have your little girl wear it boldly this spring and summer.  So go and let her color flag fly...

Movin' on up

We know...we're an online shoe store, not a 70's sit-com.  But we feel as good as the Jefferson's did in their new "deluxe apartment in the sky" now that we have some new features at www.friendlyrooster.com.  Let us fill you in:

1)  Live Chat
Hans, our Manager of Customer Service, is super excited about this one.  Now when the "Hey there! How can I help you" logo is up, customers have the option to IM their questions and concerns.  Many websites have this feature, and now we are proud to say...so do we!

2) Related Products
This feature is fantastic.  Every time an item sells, the site records what is bought along with it.  The site then compiles this information over time and makes recommendations to customers based on what other customers have bought.

So, more cool stuff will be coming our way, but that's what we have to report so far.  Progress is good!

Mad Men starts tonight...and we're excited!!!

You can't work for a shoe company, even a baby and kids shoe company (such as www.friendlyrooster.com) and not have a love for fashion.  Fashion is art that we live our lives in, it's fabulous, and no one "gets" that more than Janie Bryant....costume designer for Mad Men.  We do watch Mad Men for the interesting story lines.  We absolutely watch Mad Men to see and dream about Don Draper.  But mostly, we watch it because of how fantastic the clothes are.

In honor of Mad Men returning tonight for season 6, here are some of our favorite Mad Men images...