Starting a new company, we are finding, is much like nurturing a newborn child. All of you mothers out there can relate (and some dads, too). All the site is doing at this point is sleeping, since it's not up and walking around yet (ie-available for the public to shop). But we are finding that as a collective group, we are not sleeping, either. We're working on the blog. We're working on the assortment. We're working to pay the bills... The site actually wakes us in the middle of the night with ideas (ie-needs fed).
Someday, when we are rich and famous from how gloriously successful this site is going to be, we will look back fondly on this time in Friendly Rooster's life. For now, we need to catch some zzzz's....like this kid, here...
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