Friday, March 16, 2012

Celeb-favorite Appaman is here!

We are so excited that our first Spring accessories order of Appaman has arrived at www.friendlyrooster.com !  The brand has a loyal following with the Jolie-Pitt clan, the Sarah Jessica Parker/Ferris Bueller family unit, Hugh Jackman's little man, and many other celebrities and non-celebrities alike!  For your entertainment, we've included pictures of these celebs and their kids wearing the brand at the end of today's blog.

Launched in 2003, Appaman was started by designer Harald Husum, from Norway.  The brand name comes from his boyhood years, where he had a stuffed corduroy ape named "Appaman".  The funky, vintage-inspired style is iconic and not something easily found in children's clothing and accessories.

Friendlyrooster's first delivery consists of fun hats for boys and girls.  The hats are great for their casual style, but they are also the perfect way to keep the sun out of the eyes and off the faces of babes.  The second delivery (new and available for April), is the "Monkey Around Flip Flop" (seen on the girl below). These flops have a vintage and worn in look, and they come in fun colors.



We're excited to offer this fun, quirky, and on-trend brand.   Now...on to lifestyles of the rich and famous wearing the brand...

 Ava (Hugh Jackman's daughter) wearing an Appaman long puffy coat

Shilo Jolie-Pitt wearing an Appaman cable knit hat 

Samuel (Naomi Watt's son) wearing an Appaman sweater-knit beanie

Violet Affleck wearing an Appaman monkey tee

Tabitha and Marion Broderick wearing Appaman puffy coats


Wednesday, March 14, 2012

Shoes that fit adorable little feet



One of the ways www.friendlyrooster.com chooses its brand base is by looking at how healthy their shoes are for children's feet.  We have taken the time to educate ourselves on each brand's product lines to ensure that what we are selling are top notch, quality, and healthy products for your precious little ones.

Below are some footwear facts, taken from our friends at Pediped, that will help you be more informed when making footwear purchase decisions for your children:
  • The critical development years happen from infancy and into the toddler years.
  • The bones in a baby's foot are made of cartilage, the same flexible substance you find in your ears and nose.
  • A shoe that is too rigid or too tight can change the shape of your child's foot.
  • Around 70% of foot problems come from wearing the wrong footwear or ill-fitting shoes.
  • A child's feet develop until he or she is about 18 years old.
  • A child's feet grow in spurts and often require new shoes every 3 to 4 months.
BEST SHOES FOR INFANTS WHO ARE LEARNING TO WALK
Barefoot walking is best, but that also leads to its own set of potential hazards.  Therefore, the best shoes for this age are a soft sole shoe that is flexible and breathable.  This helps feet grow normally and to develop musculature, strength, and the grasping action of toes.  You also want to be sure that there is an adjustment factor on the shoe (stretching heel, Velcro closures, etc) to keep the foot secure in the shoe.  Tip Toey Joey, Pediped, Livie and Luca, and Me in Mind all have shoes that serve this function.

BEST SHOES FOR TODDLERS AND CHILDREN
You want to look for shoes with a rounded toe box that give plenty of room for toes to move.  The shoes should be made of breathable material, like leather or canvas.  Avoid man made materials, because they can cause odor or bacteria growth.  Soft leather or rubber soles are recommended, because they allow a child's gait and stride to develop naturally.

THINGS TO AVOID
  • Do not buy shoes that need to be "broken in".  It means the shoes are either poor design or they are not properly fitted to your child's foot.
  • Do not take "hand-me-down shoes".  Most shoes form to the foot, so wearing hand-me-downs that have already been "formed" can affect the shape of your child's foot.
The good news is that today we have a wide selection of shoes and brands that fill all of these needs, and they look good while doing it.  So keep all of this in mind, but have fun when choosing.  Baby and kids shoes are just too darn cute not to enjoy the shopping experience!

Tuesday, March 13, 2012

With shoes to match

We love shoes (did you have any doubt????).  So a fun pastime is to shop for outfits we love and pair them up with shoes you can find on http://www.friendlyrooster.com .  We found these great baby girl rompers, sets, and dresses on Zulily and put them together with our Tip Toey Joey shoes.  The result is absolutely divine!


Dress by Good Lad, Shoes are "Herby" by Tip Toey Joey



Romper by Hurley, Shoes are "Dolly" by Tip Toey Joey

Dress from Moo Boo's, Shoes are "Party" by Tip Toey Joey

Dress by Kushies, Shoes are "Liberty" by Tip Toey Joey



Fish romper by Haley and the Hound, Shoes are "Herby" by Tip Toey Joey


Saturday, March 10, 2012

Celebrity offspring wearing our brands

We are a culture that is obsessed with our celebrities.  This is never more evident than when standing in line at Vons, Ralph's, Albertson's, Giant Eagle, Harris Teeter, PigglyWiggly...or whichever grocery store you frequent in your city of residence.  One of our favorite pastimes here at Friendly Rooster is to scour these celeb gossip mags to see what shoes (and accessories) their offspring are wearing....and patting ourselves on the backs when we find out that they are wearing the very brands that we carry at friendlyrooster.com!  Here are some that we've found...


Orion (Christopher Noth's son) hanging out in Me in Mind 


 Gable (Kevin Nealon's son) chillin in Neon Eaters


 Harlow (Nicole Richie's daughter)...are those Tip Toey Joey???


Haven (Jessica Alba's daughter) looking pretty in Pediped


Lou (Heidi Klum's daughter) sporting Pediped


Mason (Kourtney Kardashian's son) stylin in Native


James Wilke (Sarah Jessica Parker's son) wearing an Appaman tee (we carry the accessories)

Thursday, March 8, 2012

First customer share

We are so excited to share the first picture submitted by a customer of their little one wearing our shoes!



Here is Miles.  He lives in Charlotte, North Carolina.  He likes fresh milk, sudsy baths, Thomas the Train, and his mom's cupcakes (she owns her own cupcake business).  He is sporting Morgan and Milo "Avery" Velcro sneakers in khaki.  SO adorable!!!!

Wednesday, February 29, 2012

The rooster has hatched

Today was launch day!  We are very excited to have hit our date of February 29, 2012 without much of a hitch (Happy Leap Year everyone!).  There will be a learning curve, for sure.  We mean, how prepared can you REALLY be?  You can plan and prep and do your homework..but come game day, it's on!

So far we've had 2 sales.  This weekend we get in the Tip Toey Joey shoes AND our marketing campaign starts.  Lots of excitement still to be had!  Also, we get to finally pop open that bottle of champagne that has been waiting for the first sale to kick in...now THAT is something to look forward to!!!!


Saturday, January 14, 2012

All we need is just a little patience...

The line is coming together beautifully.  The website is designed and being tweaked as this is being typed.  Product starts shipping in 2 weeks.  We are crawling out of our skin with anticipation and can't wait to see the end product.  It will be fun to see our customer base come to fruition.  It will be really interesting to see if the styles they buy are the same ones that are our favorites (probably not...we tend to have an obscure sense of style at times).

Tip Toey Joey just finalized the remaining outstanding styles.  And the good news with them is that it looks like we will have some extra inventory to use for promotional purposes.  We are so ecstatic to have this line!  Once customers know the product, they fall in love with it.  It's so soft and special and different from what else is offered in the children's shoe market.  Even the more classic styles still have a vibe all their own.  The best part is that we've seen the line for both spring and fall.  And since we'll be 6 months behind South America and Australia, we'll have the advantage to see what sold best in those markets.  It really is going to be great to re-introduce this product to the US market.


Welcome Back Tip Toey Joey!

Seven weeks until launch.  We are off to a quick trip to LA the week prior to launch to relax, visit with friends, and to visit our Cali vendors (to work on Fall...and yes, it is before we'll have a read on spring).  Hurry up and get here already!!!!